Evergreen Content Creation - New Arrivals
In my consultation work for Reebok’s European business, I’ve identified more than 45 evergreen product storytelling opportunities which I’ve implemented across channels and onsite in order to support sell-through of full-priced product during a commercially-charged year due to COVID-19.
Corporate newsletter design and content creation
In 2017, the Reebok brand underwent a period of corporate change, which included the relocation of its 700 headquarters employees from a sprawling suburban campus ten miles south of Boston to a shared new office building in the heart of the city.
I designed, curated content for, wrote, and distributed a local bi-weekly newsletter which answered common employee questions and provided opportunities to stay involved during the move and get to know the brand’s new neighborhood. It included relevant events from the Better Together employee engagement platform that I also managed (please see next work sample for details).
Intranet Information Architecture, UI Design, Copywriting
From 2014 to 2017, one of the core functions of my role in Corporate Communications was to ensure a positive User Experience via the Adidas Corporate Intranet, a SharePoint-based site.
I built and maintained an Information Architecture that enabled easy access to important details, I designed the User Interface of individual web pages, and I created branded page headers and other graphical elements. Lastly, I wrote the content for each page, ensuring clarity of the message and consistency of tone of voice.
Corporate blog content creation
In 2015-2016 I helped to build the content strategy for the newly-launched Adidas corporate blog, GamePlan A. In two feature blog posts, I provided the reader with a thought-provoking look at the sport-inspired lifestyle led by Adidas employees.
Please read the posts below: