Evergreen Content Creation - New Arrivals
In my consultation work for Reebok’s European business, I’ve identified more than 45 evergreen product storytelling opportunities which I’ve implemented across channels and onsite in order to support sell-through of full-priced product during a commercially-charged year due to COVID-19.
One example is the June New Arrivals campaign, which was featured in various content blocks across both Static and Dynamic Newsletters, as well as onsite via the homepage and gendered in-grids on high-traffic Product Listing Pages. The assorted content placements drove healthy traffic to the PLP which, paired with an impressive 8.2% PLP conversion rate, resulted in significant full-priced revenue from the campaign.
Below are examples of this campaign content.
