Corporate newsletter design and content creation
In 2017, the Reebok brand underwent a period of corporate change, which included the relocation of its 700 headquarters employees from a sprawling suburban campus ten miles south of Boston to a shared new office building in the heart of the city.
I designed, curated content for, wrote, and distributed a local bi-weekly newsletter which answered common employee questions and provided opportunities to stay involved during the move and get to know the brand’s new neighborhood. It included relevant events from the Better Together employee engagement platform that I also managed (please see next work sample for details).
Employee engagement platform strategy
In 2017, I drove the development of an internal engagement platform titled “Better Together.” The program’s goals were to uphold the company’s tight-knit corporate culture, offer employees the chance to give upward feedback to brand leadership on the future of the brand, and promote transparency by inviting the company’s leaders to speak at monthly face-to-face meetings. The program leveraged six different types of engagement opportunities to bring a sense of structure to the corporate atmosphere during a period of chaotic change.
Intranet Information Architecture, UI Design, Copywriting
From 2014 to 2017, one of the core functions of my role in Corporate Communications was to ensure a positive User Experience via the Adidas Corporate Intranet, a SharePoint-based site.
I built and maintained an Information Architecture that enabled easy access to important details, I designed the User Interface of individual web pages, and I created branded page headers and other graphical elements. Lastly, I wrote the content for each page, ensuring clarity of the message and consistency of tone of voice.
Corporate blog content creation
In 2015-2016 I helped to build the content strategy for the newly-launched Adidas corporate blog, GamePlan A. In two feature blog posts, I provided the reader with a thought-provoking look at the sport-inspired lifestyle led by Adidas employees.
Please read the posts below: