Employee engagement platform strategy
In 2017, I drove the development of an internal engagement platform titled “Better Together.” The program’s goals were to uphold the company’s tight-knit corporate culture, offer employees the chance to give upward feedback to brand leadership on the future of the brand, and promote transparency by inviting the company’s leaders to speak at monthly face-to-face meetings. The program leveraged six different types of engagement opportunities to bring a sense of structure to the corporate atmosphere during a period of chaotic change.
I briefed in the creative look and feel, defined the program strategy and event cadence, secured buy-in and participation from leadership, and drove execution of all corporate events within the platform.
The below is the program poster that introduced all of the concepts within the platform.
