Cyber Week strategy and execution
From 2018-2019 I was responsible for managing Reebok’s eCommerce promotional strategy for Black Friday and Cyber Monday. These two shopping holidays are the largest revenue-driving days of the year in the US market.
Promotional A/B Testing
I drove strategy and execution for a variety of A/B tests throughout 2018 and 2019, through Reebok’s paid social and email channels, as well as through onsite lightboxes. In collecting data that illustrates consumer behavior, I have been able to validate hypotheses and establish best practices for increasing click rates and conversion rates.
Email acquisition program strategy and execution
In July 2018, Reebok ran a week-long promotional series featuring exclusive partner giveaways and onsite offers, with the goal of driving email acquisition and increasing engagement of existing VIP consumers. I led the program strategy (including offer cadence and offer depth), managed the creative briefing and feedback process for all onsite materials and program emails, and executed all onsite acquisition and promotional activations.