Email acquisition program strategy and execution
In July 2018, Reebok ran a week-long promotional series featuring exclusive partner giveaways and onsite offers, with the goal of driving email acquisition and increasing engagement of existing VIP consumers. I led the program strategy (including offer cadence and offer depth), managed the creative briefing and feedback process for all onsite materials and program emails, and executed all onsite acquisition and promotional activations.
The results:
Noteworthy lift in email acquisition
Significant .com demand revenue generation
Strong email open and click to open rates
Below is a screenshot of the onsite acquisition page for this series, followed by emails that were sent in the series and onsite execution for the giftcard giveaway.
