Promotional A/B Testing
I drove strategy and execution for a variety of A/B tests throughout 2018 and 2019, through Reebok’s paid social and email channels, as well as through onsite lightboxes. In collecting data that illustrates consumer behavior, I have been able to validate hypotheses and establish best practices for increasing click rates and conversion rates.
Different types of tests included the effects of content choices (ex. tone of voice) and the strength of promotional offer types (ex. % off vs. $ off).
The below are examples of email creative used in a few of these tests.
