Cyber Week strategy and execution
From 2018-2019 I was responsible for managing Reebok’s eCommerce promotional strategy for Black Friday and Cyber Monday. These two shopping holidays are the largest revenue-driving days of the year in the US market.
Intranet Information Architecture, UI Design, Copywriting
From 2014 to 2017, one of the core functions of my role in Corporate Communications was to ensure a positive User Experience via the Adidas Corporate Intranet, a SharePoint-based site.
I built and maintained an Information Architecture that enabled easy access to important details, I designed the User Interface of individual web pages, and I created branded page headers and other graphical elements. Lastly, I wrote the content for each page, ensuring clarity of the message and consistency of tone of voice.