Product launch content design
In April 2018, the Reebok brand re-launched a collection of high-converting printed leggings and tee shirts that had previously reached 100% sell-through. I directed the product shoot, utilized the raw images to design site assets, wrote the copy to accompany the imagery, and drove site execution.
Below is a screenshot of the content published on the Women’s Landing page, followed by screenshots of both the desktop and mobile Product Listing Page experiences.
