Cyber Week strategy and execution
From 2018-2019 I was responsible for managing Reebok’s eCommerce promotional strategy for Black Friday and Cyber Monday. These two shopping holidays are the largest revenue-driving days of the year in the US market.
Amazon Prime Day strategy and execution
Prime Day is a relatively new shopping holiday that has grown massively not only for digital giant Amazon, but also for retailers of all kinds. I was tasked with building a promotional cadence that would capture the attention of Reebok’s shoppers in the midst of the aggressive promotional shopping environment spurred on in the US market by this holiday.